Disney Institute Tips for Building Organizational Culture
Stacey Thomson, the Public Relations Manager at Disney Institute offers some advice on building culture in your organization. The culture of any workplace establishment, church community, or non-profit organization, sets the pace for progress, employee and volunteer interaction, and overall morale. At Disney, culture building starts on a cast member’s first day in their Traditions class. From there, new cast members are immersed into a culture that values Disney history, but more importantly where the brand is headed as a company and how it can create magical moments in the future.
Coca-Cola is the most recognizable brand on the planet. Originally intended as a patent medicine when it was first invented in 1886 by John Pemberton, the soft drink empire has survived two World Wars, one Cold War, one Great Depression, perennial “Cola Wars” with arch-rival Pepsi, and its brand had to reinvent itself after what pundits called the “marketing blunder of the century.”
